Mayfair Witches - Main Title Sequence for AMC
we used a tactile, layered design approach that combines vintage illustrations and designs from medicinal, biographical, organic, and art nouveau styles and combines them into a sequence inspired by the Wallpaper in the First Street House. Within the canvas we see glimpses of the Mayfair family tree, subtly revealing names from the lineage of the witches. We also see hints of the different witches, represented via ornate illustrations layered into the designs.
Production Stills
Additional Promo Material
We also created promo's for the show revolving around the same concept but this time hiding footage of the actors within cracks in the wall and footage from the show in the frames.
Pitch Frames
Client: AMC
Show Runner: Esta Spalding
Producers: Leslie Jacobowitz, Lisa Lau
Marketing Team: Jacqui Bussey, Chris Formidoni
Design Studio: Elastic
Creative Director: Duncan Elms
Creative Director: Duncan Elms
Designers: Lynn Cho, Mert Kizilay, Sky Bird, Min Shi
Animators: Evan Larimore, Savva Tsekmes, Lucy Kim
Editor: Jessica Ledoux
Color Management: Andrew Young
Producer: Jillian Lynes
Head of Production: Paul Makowski
Executive Producer: Kate Berry
Managing Director: Jennifer Sofio Hall
Animators: Evan Larimore, Savva Tsekmes, Lucy Kim
Editor: Jessica Ledoux
Color Management: Andrew Young
Producer: Jillian Lynes
Head of Production: Paul Makowski
Executive Producer: Kate Berry
Managing Director: Jennifer Sofio Hall
